Catalina Nistor
potabil
Video, 3 min
I am commenting on the fact that necessary goods like water, which should be free and available to all, have become commercialized products. Companies like Coca-Cola take advantage of the poor water quality in cities in order to sell their own water products.
The playful aesthetics of the Coca-Cola pump also plays with
marketing strategies such as fun colours and the idea of the "new".