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Catalina Nistor
potabil
Video, 3 min

I am commenting on the fact that necessary goods like water, which should be free and available to all, have become commercialized products. Companies like Coca-Cola take advantage of the poor water quality in cities in order to sell their own water products.

The playful aesthetics of the Coca-Cola pump also plays with marketing strategies such as fun colours and the idea of the "new".